CAMP | Brett Doar
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Brett Doar

About This Project

Biography

Brett Doar is a contraptionist, kinetic sculptor, and engineer. He is best known for his Rube Goldberg machines, which he has designed and engineered for Red Bull, GoldieBlox, Disney, and OK Go’s “This Too Shall Pass” music video. Brett is an expert at making things move, bounce, swing, and roll. He possesses a magical ability to see and facilitate interactions between found objects, homemade mechanisms, raw materials, and anything you might find in your home or workplace.
He has also created kinetic sculptures and machines for Google, Intel, Nokia/Microsoft, Kiehl’s, Scientific American, GE, and The Colbert Report. In 2015, Brett was included in Adweek’s Creative 100 List as a Top 10 Visual Artist. In November 2015, he presented a talk on chaos and his artistic process (or lack thereof) at TEDxManhattanBeach.
Brett’s work has been featured in Make:, NPR, CNN, Rolling Stone, The New York Times, Popular Science, and PC Magazine. Brett received his MFA in Arts, Computation, and Engineering from UC Irvine.

The Value of the Analog

Overview

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke

We live in a technologically sophisticated world, and it’s only developing more. We can (and do) harness this tech to do amazing things, and our relationships with it are becoming ever more intimate, but the more sophisticated it becomes the more it becomes a black box. It becomes magic. Magic is thrilling but it also puts up walls, and it runs the risk of becoming alienating. When we’re working with cutting edge tech, how do we keep it rooted in the human, how do we keep it from being alien? How do we make the black box less opaque? And how can we find the magic in that?
With simpler, more straightforward techniques we can create a narrative-rich experience that provides a counterpoint to, while emphasizing the power of, cutting-edge technologies that saturate our lives.

Objective

Explore ways of merging high and low tech to make sense of the world around us.

Connect

Walk Away With

  1. Low-tech can celebrate high-tech
  2. Machines as narratives
  3. Hacking as poetry
  4. Working with your hands is an intellectual act
  5. True interaction is tangible interaction

Target Audience

Technologists, creatives, experiential marketers

Category

Design, Film, Technology