About This Project
BiographyJoost is a visual designer and art director at Google’s Daydream in Mountain View, California where he focuses on diegetic UI for augmented reality. His challenge there is working on a visual language and design patterns for immersive computing.
Before Google, Joost was known as Renascent, a freelance motion graphics designer and 3d artist working out of Amsterdam, the Netherlands. For many years his approach to design and art was experimenting with the latest software technology in 3d modeling and motion.
In the late dotcom boom his work received a lot of attention which kick started his career working with Amsterdam based Postpanic on Nike, with Crispin Porter + Bogusky on 5 TV ads for Sirius XM and Goodby Silverstein for Hewlett Packard.
In the following 14 years Joost worked on projects in broadcast design, print, music videos and the gaming industry. Collaborating with agencies like Wieden + Kennedy, Ogilvy, BBDO. Design boutiques such as Staat, Prologue films, Imaginary Forces, BUCK and Toronto based Tendril. Or working directly with clients such is Amsterdam-based Guerrilla Games, Sony, Gstar and Fox Sports.
Joost is still active today as Renascent, experimenting from his home in Sunnyvale, California.
OverviewJoost’s talk will focus on his early freelance days as Renascent highlighting specific projects (like The Opus Identity, Iris van Herpen, Nike, and Porsche) throughout his career that led him to join Google in late 2016.
Where his early work was driven mostly by self expression and exploration his challenge today is to create a visual language, and onboarding users for augmented reality at Google.
The Consulate General of the Netherlands aims to strengthen the link between Canada and the Netherlands. At CAMP, the Consulate hopes to foster interdisciplinary collaborations in the field of creative technology, art and design. The Consulate General is always proud to support Dutch talent. Joost Korngold is a prime example of this, and his lecture at CAMP will undoubtedly encourage and motivate further creative international collaboration.