with Lauren Hom, Designer & Letterer at Hom Sweet Hom
Ever wanted to know how to craft the perfect sketchbook shot for Instagram? Your sketchbook is one of the most powerful yet accessible tools in your social media toolbox. In this 3 hour workshop, students will learn how to concept, craft, and style a hand lettered piece in their sketchbook. Students will also learn tips and tricks to style and photograph their finished piece, as well as strategies for growing a following on social media as a visual creative.
Sunday, September 10, 2017
Half-day from 10:00 AM to 1:00 PM (MDT)
At the Calgary Marriott Downtown Hotel
110 9th Avenue SE, Calgary, Alberta T2G 5A6
Learn how to concept, craft, and style hand lettered Instagram eye-candy in your sketchbook.
The workshop is for designers who love typography and want to grow their Instagram following.
Assumed Audience Knowledge
An Instagram account & basic knowledge of how the platform works, prior hand lettering experience (even a little is helpful).
Five Things You’ll Learn
– How to concept a unique phrase
– How to lay out the composition of your sketchbook
– How to sketch and ink custom lettering
– Tips on styling and photographing the final piece
– Strategies on how to grow your following using art & copy
Lauren is a designer and letterer who splits her time between Los Angeles and New York City. Known for her bright colour palettes and playful letterforms, Lauren has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Art Directors Club, the Type Directors Club, the One Club, and the Webby Awards. Lauren is also the author of the popular blog (and now book) Daily Dishonesty.
She finds that she’s happiest when creating; so, when she’s not working, you can find her baking yummy things, selling your ex-boyfriend’s tears, or lettering for lunch around New York City. Lauren’s motto is, and will always be, “work hard, snack often.”