CAMP | Elise Russell
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Elise Russell

About This Project


Elise is a quick-witted creative director and writer known for her award-winning work, attention to detail and sass. Her work has been sifted out by D&AD, Cannes, The One Show, Communication Arts, ADCC, Applied Arts, CMYK, Coupe, Marketing Awards, Media Innovation Awards and Telly Awards.
Often called candid, blunt and ballsy, Elise is a woman of action who prefers a cut-to-the-chase approach. She hates meetings and people that talk in circles, so she told traditional agency life to take a hike and launched Pony Friday: a hybrid creative marketing boutique and motivational lifestyle brand.
She is currently devoting her energy, enthusiasm and leadership to Pony Friday by collaborating with likeminded creatives to produce bold communication and fun merch. Elise describes it as the only job she hasn’t wanted to quit. She is determined to live life on her own terms and set an example for others do the same.

Behave Boldly


Elise Russell is about sticking her neck out to win. In 2012, she quit her job as an award-winning worker bee to be an entrepreneur. It wasn’t a soft transition; she didn’t have a plan. She just wanted to have more fun and work when she felt inspired, not force her own creative hand. Elise’s only safety net is her ability to produce under pressure.

She can’t tell you where ideas come from, because she doesn’t know. Elise believes in trusting creative intuition, growing ideas like wildflowers and allowing things to evolve. She sets time aside to let her subconscious percolate, and hands struggles over to her inner muse to resolve and spice up.
Elise protects her creative path above all else and feels it’s her duty to share the gains of jumping in with both feet and going it on your own—without a backup plan. To her, there is nothing more sacred than being true to your inner creative and having the courage to chase down your dreams. She dares you to do the same.


Propel you to be a dream chaser.


Walk Away With

  1. Truth
  2. Drive
  3. Intuition
  4. Courage
  5. Tenacity

Target Audience

Creative Dreamers


Business, Design