CAMP | Emily Oberman
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Emily Oberman

About This Project


Emily Oberman is a multidisciplinary designer and strategist whose work encompasses brand identity, motion graphics, publications, packaging, advertising, and websites. Her design is notable for its intelligence, political commitment and sense of humor.
A native of Yonkers, New York, Emily studied design and filmmaking at the Cooper Union School of Art in New York City. After graduation she joined the legendary design studio M&Co., working with Tibor Kalman to create work for Knoll, Wieden & Kennedy, (the much-missed) Restaurant Florent, and Talking Heads, for whom they made the award-winning music video for “(Nothing But) Flowers.” With Kalman as creative director, Emily was the original designer for the launch of Benetton’s critically acclaimed magazine, Colors. Before joining Pentagram, Emily cofounded the design studio Number Seventeen in 1993, which operated for (coincidentally, perhaps) seventeen years.
Emily’s work is unique in that it blurs the line between promotion and design—often using language and humor to make an emotional connection. Her clients have included Benetton and NBC Universal (including brand identities for 30 Rock, The Tonight Show Starring Jimmy Fallon, and Saturday Night Live, for whom she has done the opening title sequence for 19 years, as well as a new coffee table book).
Recent projects include strategy and branding for DC Entertainment, strategy and branding for Film Independent; identity and show packaging for the Film Independent Spirit Awards; branding for the LA Film Festival; strategy and branding for the Minneapolis Institute of Arts (Mia); branding and opening sequences for Tina Fey’s Unbreakable Kimmy Schmidt and Maya Rudolph and Martin Short’s variety show Maya & Marty; and identities for JK Rowling’s upcoming film Fantastic Beasts and Where to Find Them and for the upcoming Justice League film.

Entertaining Design


It’s Nice to be Nice to the Nice

Design for the entertainment industry should be, well, entertaining – both when you are making it and when you are experiencing it. That means that whether its a logo, a title sequence or a website, the work should have that extra wink, or spark that helps surprise the audience as well as further the story. At the same time it is important to respect and nurture the relationships you have, with clients, with collaborators, and with other designers. (Besides making the work better, you never know where someone will end up or what something will turn into).
Emily will discuss how this way of thinking started a chain reaction years ago that continues to help expand the breadth and depth of the work she does, while she continues to strive to create good/smart work for and with good/smart people, as often as possible.

Emily Oberman is a Partner & Designer at the world's largest independent design consultancy: Pentagram.

Connect with Emily

Connect with Pentagram


Art, Design, Film