About This Project
BiographyRachel is a Creative Director at Facebook where she influences the brand’s strategy for in-product creative content and visual language.
Born and raised in Paris, France, she is a typography and design nerd with a passion for storytelling, art history and global culture. She was named by Inc. as one of 2016’s 30 under 30 Movers and Shakers and by Forbes as one of 2015’s 30 under 30 in media, and has led initiatives at top publications including The New York Times and GQ. In addition to publishing, Rachel’s experience spans entertainment (Sundance, USA Network, Ai Weiwei: Never Sorry) and fashion (DVF, Peter Som, Svilu).
Rachel believes in the importance of empowering other creatives, and has contributed to this work by participating in speaking engagements, founding a newsletter for creative jobseekers (Creative Jobs. The List.) and teaching at the School of Visual Arts in New York. She also frequently supports women-led causes—like walking the runway for Carrie Hammer’s “Role Models Not Runway Models” fashion show in 2015.
Shaping Brand (R)evolutions
OverviewAs a creative leader and designer, the pace of development in the platform, digital, and social space and its ever-growing importance to so many can seem daunting, especially in today’s media agnostic world. In fall of 2009, Rachel was designing layouts for Diane von Furstenberg’s first-ever iPhone app. This was a time when apps were all the rage, people were skeptical about mobile commerce and having Twitter-feed capabilities was unprecedented.
This legacy company’s story is all too familiar to Rachel, who has made a career of harnessing emerging technology to usher global brands into a new era—while championing design as a powerful tool for human connection. Knowing that a brand system should be built to be continuously iterated while understanding that a brand’s “community” plays a valuable role in actively shaping its future, creating people-first frameworks that are authentic, consistent, and intentional to help teams navigate major shifts in this space is more critical than ever.
From launching the first cover-to-cover AR magazine at GQ, to defining new native advertising standards at The New York Times, and now shaping Facebook’s in-product brand identity, Rachel will share inside stories of brands grappling with integrity in the face of big changes.