CAMP | Riccardo Giraldi
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Riccardo Giraldi

About This Project


Riccardo focuses on the relationship between humans and technology to invent and design innovative solutions that help enrich and improve our lives.
He is the principal creative director at Microsoft leading the new experiences and technologies incubation team, a multidisciplinary team with the goal to inspire, prove, and enable transformative experiences that push and define new platforms and devices.
The last project is the incubation and shipping of Microsoft HoloLens, the first fully untethered holographic computing device and is now working on a number of secret projects.
As creative leader, Riccardo strives to build inclusive environments that foster creativity and enable individuals to express their full potential. He champions design and leads creative teams through strategy, research, ideation, prototyping, validation, and storytelling.
Riccardo grew up in a small city in Tuscany (Italy), called Pistoia. He is a self-taught programmer who studied electronics before falling in love with design, which he studied at the University of Florence. Following his passions, he lived in Florence, Stockholm, London, New York, and Seattle. Over the years he had the opportunity to work in some of the very best digital companies, such as Unit9 and B-Reel before joining Microsoft. First as a developer, then as a designer and creative director, Riccardo worked on digital campaigns for clients like Google, Honda, Nike, Rolex, Lipton, Sprint and many others.
Riccardo explored the future of HCI and new ways to go beyond the margins of the screens to bring digital experiences back to the good old tangible world, from mind controlled cars to 360 interactive projection mapping. For Google, he created Chrome Web Lab, the first global exhibition of its kind that connected visitors online with those at the Science Museum of London. In NYC, he invented and incubated Escape Flight, a project that inspired a more human-centered approach to booking flights and planning vacations online.
He is a speaker at conferences like FITC, KIKK, GLUG, DDD, and Cannes Lions. He teaches design courses around the world and is an adviser for the Museum of Science and Industry of Chicago.

The Evolution of Our Relationship with Technology


We are on the verge of a technology awakening that will change what it means to be human.
We are tool makers. As humans we have hacked the world around us using its materials in new ways to help improve our lives. From using dumb and predictable objects that helped us solve our primary needs (food, shelter) to crafting more complex tools that help us solve the same problems more efficiently and solve higher needs but require states, feedback, and advanced user interfaces that help reduce the time between our intentions and actions. With the industrial revolution, our relationship with technology changed, accepting that machines can outperform us physically. With the introduction of computers, we accepted that machines can outperform our minds. We are now at the point where technology is becoming aware, independent, and capable of making decisions on its own. In this new scenario, we are at the verge of a new phase of human computer interaction. This is a moment where we are not using technology but rather teaching technology how to become human literate and make decisions in our behalf.


Inspire the audience with the possibilities ahead and the role of designers, makers, and creatives moving forward.

Principal Creative Director, Microsoft.

Connect with Riccardo


Business, Design, Technology